Types of SEO
Search Engine Optimization is divided into three terms which are shown in below in below and block diagram is shows the TREE of SEO.
Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.
White Hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines.
White Hat SEO + Black Hat SEO become Grey Hat SEO but White Hat SEO play main role while Black Hat SEO plays as side role.
The types of SEO will explain in tabular form for easy understanding at below. May be some factors missed in this table but all factors are covered after table in next chapter.
S. No |
Term |
White Hat SEO |
Black Hat SEO |
Grey Hat SEO |
1. | Definition | White Hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines. | Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. | White Hat SEO + Black Hat SEO become Grey Hat SEO but White Hat SEO play main role while Black Hat SEO plays as side role. |
2. | Consider | Ethical SEO or Organic SEO | Unethical SEO | Lie between White & Black Hat SEO |
3. | Techniques | White Hat SEO use On Page Optimization and OFF Page Optimization | Some Black Hat SEO techniques include: Link Spam, Keyword Stuffing, Cloaking, Hidden Text, and Hidden Links. | Lie between White & Black Hat SEO |
3. | Acceptance | Accept by Search Engines | Don’t accept by Search Engines | Depend on ratio of White & Black Hat SEO |
4. | Wholesomeness Level | High | Low | Middle |
5. | Risk for banned by Search Engines | Very Low | High (If search engines get idea about Fake SEO ) | Middle |
6. | What to Expect | Steady, gradual, but long- lasting growth in rankings. | Quick, unpredictable, and short-lasting growth in rankings. | ————– |
7. | SEO Expert | SEO Expert always use White Hat SEO | Black Hat SEO show the fakeness then good SEO Expert cannot use Black Hat SEO | Depends on situation |
8. | Suggestion | Always use White Hat SEO | Never use Black Hat SEO | —————- |